What I do
I synthesize stakeholder goals and user needs to create fantastic user experiences.
I build memorable, strong brands with identity systems that carry them forward as they grow.
I create visually striking, elegant and attractive designs that marry brand, user needs and company goals.
I direct, shoot, render, edit and think in terms of time and pacing to create films, product videos, motion graphics and delightful interactions.
I mentor others and lead teams, so that everyone around me can perform their best.
How I do it
I work highly collaboratively and am very serious about feedback (both received and given). I believe that in order to create something amazing, we have to be willing to learn quickly through communication, iteration and feedback.
I work closely with stakeholders to align groups and break down complex problems at a high level in order to give direction that creates positive solutions. I make sure to measure success, qualitatively and quantitatively, against user goals and communicate expectations clearly to teams.
I put process into practice - deriving product from user needs and aligning vision across departments.
I lead by example, with empathy and understanding, setting clear expectations and goals.
I have an incredibly diverse background, across many fields and mediums. Originally trained in graphic design, I moved towards motion graphics and film before entering the gaming industry and ultimately landing in tech to develop UX and product instincts.
My greatest asset is my deep knowledge, understanding and ability to execute in a variety of fields due to my background. It's helped me greatly – from problem solving and aligning teams at a high level, to guiding others on executional details (as well as getting my hands dirty).
Currently - Indie Developer working on a new game IP
Previous Creative Director at Outpost Games, focusing primarly on their platform, Hero.
Before that, I was UI Lead at 2K games, I worked on a few NBA titles including NBA 2K16, which hit a metacritic rating of 87 and sold over 4 million copies weeks after release.